Make it interesting.
Make it work.

I'm Joe Steigerwald, a Chicago-based marketing leader with a creative background and a hands-on approach to getting things done.

I’ve led marketing for consumer and business audiences across hospitality, entertainment, e-commerce, professional education and healthcare, with a focus on digital acquisition, CRM and loyalty, multi-brand portfolios, and the marketing operations that hold it all together.

01 / SELECTED WORK

Some work is on the stage, screen, or page.Some is in a spreadsheet.

Four case studies across consumer and business marketing: partnerships and events, multi-brand marketing, loyalty and CRM, and B2B demand generation.

  1. The Chicago Fire Soccer Celebration screen on the Recess patio.

    01 · Partnerships & events

    Chicago Fire FC × Recess

    104 matches. 39 days. One very busy restaurant.

  2. Cans of Corridor's Wizard Fight IPA on a wooden table.

    02 · Multi-brand marketing

    DryHop Brewers Group

    Four brands. Four different reasons to visit.

  3. Guests at a wine tasting bar while a server pours.

    03 · Loyalty & CRM

    Loyalty That Works

    Give people a reason to come back.

  4. 04 · B2B & digital acquisition

    B2B Marketing & Demand Generation

    From interest to inquiry.

Ideas are one thing.

Getting them done is another.

02 / HOW I RUN MARKETING

Turn business goals into a clear plan.

Strategy

Teams

Build, support, and deliver with the right people

Systems

Create scalable marketing and loyalty programs

Results

Know what’s working, and change what isn’t.

03 / ABOUT

The person behind the work.

I’ve spent my career working across hospitality, entertainment, retail, e-commerce, professional education and healthcare, marketing to consumers and to businesses. Along the way, I’ve built brands, led teams, launched campaigns, and figured out how to make complicated things work a little better.

I come from a creative background, but I'm just as interested in the strategy, technology, and operations behind the work.

Outside of work, I'm into music, art, design, good restaurants, and all things Chicago. I'm usually learning something new or working on another project.

04 / RIGHT NOW

What I’m up to.

Gies iMBA

Starting the Gies iMBA at the University of Illinois in Spring 2027. Building on my creative and marketing background, with a deeper focus on business strategy, finance, and leadership.

AI Experiments

Building Foundry, a private AI-powered workforce designed to tackle real projects. Experimenting with autonomous agents, automation, and new ways to make technology do useful work.

Side Projects

Exploring new business ideas at the intersection of hospitality, marketing, and technology. Testing concepts, building practical tools, and seeing which ideas are worth turning into something bigger.

05 / CONTACT

Say hello.

I’m always up for a conversation about marketing, growth, loyalty and CRM, or what’s next.