Make it interesting.
Make it work.
I'm Joe Steigerwald, a Chicago-based marketing leader with a creative background and a hands-on approach to getting things done.
I've led teams across hospitality, entertainment, and e-commerce, working on brand strategy, digital platforms, loyalty programs, product launches, and live experiences.
Some work is on the stage, screen, or page.
Some is in a spreadsheet.
01 / SELECTED WORK
A look at the campaigns, experiences, creative projects, and marketing systems I’ve helped build along the way.
Chicago Fire X Recess
A World Cup watch party is one thing. Running 104 matches is another.
DryHop Brewers Group
The whole marketing department was me.
Three loyalty programs. Three different businesses. One goal: give customers a reason to come back.
Loyalty That Works
Ideas are one thing.
Getting them done is another.
02 / HOW I RUN MARKETING
Turn business goals into a clear plan.
Strategy
Teams
Build, support, and deliver with the right people
Systems
Create scalable marketing and loyalty programs
Results
Drive awareness, engagement, and revenue
03 / ABOUT
The person behind the work.
I've spent my career working across hospitality, restaurants, entertainment, retail, and e-commerce. Along the way, I've built brands, led teams, launched campaigns, and figured out how to make complicated things work a little better.
I come from a creative background, but I'm just as interested in the strategy, technology, and operations behind the work.
Outside of work, I'm into music, art, design, good restaurants, and all things Chicago. I'm usually learning something new or working on another project.
04 / RIGHT NOW
What I’m up to.
Gies iMBA
Starting the Gies iMBA at the University of Illinois in Spring 2027. Building on my creative and marketing background, with a deeper focus on business strategy, finance, and leadership.
AI Experiments
Building Foundry, a private AI-powered workforce designed to tackle real projects. Experimenting with autonomous agents, automation, and new ways to make technology do useful work.
Side Projects
Exploring new business ideas at the intersection of hospitality, marketing, and technology. Testing concepts, building practical tools, and seeing which ideas are worth turning into something bigger.
05 / CONTACT
Say hello.
I’m always up for a conversation about marketing, restaurants, loyalty, or what’s next.
